# Overview

## What is a Broadcast? <a href="#what-is-a-broadcast" id="what-is-a-broadcast"></a>

Think of broadcasts as a marketing campaign or announcement. Build an audience and send out a message in bulk automatically to many Slack channels and email addresses at once. After sending, Pylon will track all engagements including reactions, replies, and link clicks across.

Send broadcasts about:

* New feature releases
* Upcoming events like webinars or conferences
* Time-sensitive situations like outages or scheduled downtime
* Surveys to collect product feedback or NPS

<figure><img src="https://982123570-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9hXBoCTTNw5flARlUVJf%2Fuploads%2FkfT9qRZhhLvI2VO7Vnmr%2Fimage.png?alt=media&#x26;token=7e0281c1-cc42-431f-8edb-5e2953c809cd" alt=""><figcaption></figcaption></figure>

{% content-ref url="create-a-broadcast" %}
[create-a-broadcast](https://docs.usepylon.com/pylon-docs/broadcasts/create-a-broadcast)
{% endcontent-ref %}

{% content-ref url="analytics" %}
[analytics](https://docs.usepylon.com/pylon-docs/broadcasts/analytics)
{% endcontent-ref %}