> For the complete documentation index, see [llms.txt](https://docs.usepylon.com/pylon-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.usepylon.com/pylon-docs/broadcasts/overview.md).
# Overview
Send proactive updates to your customers
## What is a Broadcast?
Think of broadcasts as a marketing campaign or announcement. Build an audience and send out a message in bulk automatically to many Slack channels and email addresses at once. After sending, Pylon will track all engagements including reactions, replies, and link clicks across.
Send broadcasts about:
* New feature releases
* Upcoming events like webinars or conferences
* Time-sensitive situations like outages or scheduled downtime
* Surveys to collect product feedback or NPS
{% content-ref url="/pages/NfAiC9cT458KCwQpFMNm" %}
[Create a Broadcast](/pylon-docs/broadcasts/create-a-broadcast.md)
{% endcontent-ref %}
{% content-ref url="/pages/7nnvWwVccRAIsO8JLalV" %}
[Analytics](/pylon-docs/broadcasts/analytics.md)
{% endcontent-ref %}
---
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