# Broadcasts

## Overview

Broadcasts let you send announcements, campaigns, or updates to a segment of your customer base at once. Whether you’re sharing a new product feature, upcoming webinar, or giving advance notice about scheduled downtime, Broadcasts help you communicate clearly and track engagement across your customer base.

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## Setup

{% embed url="<https://demo.arcade.software/lQaLW5luLhZVKfa0jO3E?embed=&embed_desktop=inline&embed_mobile=tab&show_copy_link=true>" fullWidth="true" %}

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## Use cases

* Feature Launches
  * Announce new capabilities with links to docs or release notes
* Event Announcements
  * Share info about upcoming webinars or conferences and track link clicks and engagement for followups
* Outage Notifications
  * Proactively notify customers about planned or planned downtime
* Surveys and Feedback
  * Distribute NPS surveys or feature request forms

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## Best practices

* Use audience filters wisely
  * Filter by *Account Ownership* or [custom-fields](https://docs.usepylon.com/pylon-docs/platform/custom-fields "mention") to target the right audience.
* Preview before sending
  * Always send yourself or your team a preview to check formatting and tone.
* Track engagement
  * Use the [Broadcasts Page](https://app.usepylon.com/broadcast) to view replies, reactions, and link clicks. You can also pipe live engagement summaries into Slack to let your team follow along in real-time.
* Avoid broadcast fatigue
  * Broadcast take up space in your Slack and Teams channels - be concise and only send for important notifications to avoid fatigue


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