Broadcasts

Send outbound message to your customers.

Overview

Broadcasts let you send announcements, campaigns, or updates to a segment of your customer base at once. Whether you’re sharing a new product feature, upcoming webinar, or giving advance notice about scheduled downtime, Broadcasts help you communicate clearly and track engagement across your customer base.

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Setup

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Use cases

• Feature Launches

  • Announce new capabilities with links to docs or release notes

• Event Announcements

  • Share info about upcoming webinars or conferences and track link clicks and engagement for followups

• Outage Notifications

  • Proactively notify customers about planned or planned downtime

• Surveys and Feedback

  • Distribute NPS surveys or feature request forms

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Best practices

• Use audience filters wisely

  • Filter by Account Ownership or Custom Fields to target the right audience.

• Preview before sending

  • Always send yourself or your team a preview to check formatting and tone.

• Track engagement

  • Use the Broadcasts Page to view replies, reactions, and link clicks. You can also pipe live engagement summaries into Slack to let your team follow along in real-time.

• Avoid broadcast fatigue

  • Broadcast take up space in your Slack and Teams channels - be concise and only send for important notifications to avoid fatigue