Broadcast
Analytics
Types of Data
Pylon automatically collects engagement data for each Broadcast that’s sent including:
Channel Count
Engagement Rate
Link Clicks
Reactions
Replies
Viewing Analytics
You can view analytics for a Broadcast by going to the Broadcasts Page and clicking on the Broadcast you sent.
![](https://mintlify.s3-us-west-1.amazonaws.com/pylon/images/broadcast-overview.png)
An example Broadcast
Top Level Metrics
![](https://mintlify.s3-us-west-1.amazonaws.com/pylon/images/broadcast-analytics-top-level.png)
Link Clicks
You can view the number of link clicks seperated by each Link.
![](https://mintlify.s3-us-west-1.amazonaws.com/pylon/images/broadcast-analytics-link-click.png)
Engagements by Customer
Analytics are automatically seperated by customer.
![](https://mintlify.s3-us-west-1.amazonaws.com/pylon/images/broadcast-analytics-accounts.png)
Drill into the details of what happened within each customer channel by clicking on any of the rows.
![](https://mintlify.s3-us-west-1.amazonaws.com/pylon/images/broadcast-analytics-details.png)